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Youth Program

This is Not About Drugs

Youth Program to Address the Opioid Crisis


This is Not About Drugs (TINAD) is the first youth-focused educational program addressing the opioid health crisis. It is a universal program addressing substance misuse with an emphasis on prescription opioids. The brief intervention is a complement to evidence-based foundational programs such as Botvin Lifeskills and Too Good for Drugs.

  • ​For students grades 6–12
  • Takes place in a classroom, small group setting
  • Aligns with most common health curriculums
  • Fits school time constraints
  • Incorporates NIDA principles and risk/protective factors
  • Companion Parent, Educator Programming


students reached


delivery partners

present in over

U.S. states

What They Will Learn

  • The risks of prescription pain drug misuse
  • How misuse can lead to addiction, heroin use, overdose, and death
  • How to recognize opioid overdose symptoms
  • Basics of the opioid reversal drug Naloxone
  • The importance of calling 911 to get help for a person in need
  • Understand the disease of addiction
  • How addiction impacts the individual and their loved ones
  • Alternatives to using substances in dealing with life’s stresses
  • Ways to ask for help and find available resources
Efficacy Study

In collaboration with the Public Policy Institute at Indiana University, the study examined the efficacy and results of the program in a sample of the population to which the program is targeted. Results indicate that the youth program significantly increases youth’s understanding of the risks associated with prescription pain pills, the similarity between heroin and prescription pain pills, and youth’s awareness of the purpose of the overdose reversal drug naloxone. Read the study

Pain Pills and Heroin are the Same Drug

  • 55% increase of Student’s Knowledge

Overdose Can Happen with the 1st, 2nd, 3rd Use

  • 23% increase of Student’s Knowledge

Pain Pill Misuse is as risky as Heroin

  • 37% increase of Student’s Knowledge

More Likely to Get Help and Talk with Someone

  • 71% strongly agree/agree

Source: 2019 Student Worksheet Data

Student Takeaways

Drugs can really mess up someone's life. More than anyone thinks in the first place, but listening to someone describe how hard it was to get through hit me in ways that are indescribable.

Prescription drugs and heroin are the same type of drug and are equally dangerous. Both are opioids, and both have the potential to end your life.

Practically any drug out there could really screw up your plans for life. If I want to do big things, I can't let something stupid like a little pill affect my grades, my goals, and my friendships/relationships.

Don’t do any kind of drugs because you will probably end up somewhere you never thought you would be.

If a family member is addicted, they don’t not love you ... they’re just in a mindset that’s planted in them … caused by the drugs and they can get better.

Lesson Outline
  • Pre-Assessment

    Part 1 of the worksheet activity captures the student’s established perceptions and opinions. The worksheet statements model the lesson outcomes/objectives, using terminology from the film to help with information acquisition and retention.

  • ​Film & Discussion

    The lesson outcomes/objectives are the blueprint of the film which finds 12 youth sharing their personal experiences in real, everyday terms. The discussion portion of the lesson allows for students to express their opinions of the film and for group discussion of the learning material.

  • Post-Assessment

    Part 2 of the worksheet activity asks the student to reassess the same six statements after they have benefited from the film and the discussion and complete some additional questions measuring the remaining learning objectives.

  • After the Lesson Support

    A student handout and website containing the video, more information, and resources support the student after the lesson.

  • Measurement & Results

    The completed student worksheets and the Educator “After the Lesson” survey data helps Overdose Lifeline and partner organizations track and measure the effectiveness of the lesson and educational materials and provide critical data for future decision-making.

Trainer/Facilitator Course

Get certified to deliver program within your community. All training is conducted online.

On-site training available for groups of 5 or more for additional fees. Fill out the form, email us, or call 844.554.3354 for more information and a custom quote.


  • The Brain and the Disease of Addiction
  • The Opioid Public Health Crisis

Fees: $300/person

  • Prerequisite course 1: $30 pp
  • Prerequisite course 2: $45 pp
  • Course Training: $150 pp
  • Course Kit: $75 pp

Annual Program License: $250+/year based upon county population

  • Access for one or more trainers within an organization to use the materials

​©2015 Overdose Lifeline, Inc. “This is (Not) About Drugs” Prescription Pain Medicine (Opioids) and Heroin Prevention Education program and its materials may not be reproduced or distributed without the specific, written authorization from Overdose Lifeline and completion of the required program training. All rights reserved.

Educators Say

Every school should consider educating students about the dangers of opioids and how this epidemic is impacting individuals and communities across the country. It's a relief knowing my students have this information and are able to make better decisions regarding their personal health and well-being.

— Brebeuf Jesuit Preparatory School​, IN

After Overdose Lifeline presented in our classroom we had multiple students open up about experiences around drug culture/drug use and we were able to assist in finding students resources.

— Decatur Central High School, IN

I would encourage every high school principal to contact them and have them speak to your student body. To me, that right there – every high school and I hate to say this, some middle schools – that message needs to get out there.

— South Vermillion High School Principal Don Harman

Students of today need real life examples and connections to peak their interest. This program does just that.

— Kris Sims, Teacher, Ben Davis Ninth Grade Center, IN

Heroin use has become an epidemic in our state and it's vital that our young people become aware of what could potentially happen to them if they experiment with heroin or opioids.

— Jeff Wright, Teacher, New Palestine High School, IN

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